MailerLite vs Kit cost at 10,000 subscribers
Short answer: At 10,000 subscribers MailerLite Comfort costs $89 a month and Kit Creator costs $139 a month, so MailerLite is $50 a month (36%) cheaper. On annual billing it is $961.20 vs $1,390 a year. Kit's Free plan ($0, up to 10,000 subscribers) is cheaper still if you can work without automations and sequences. For a paid newsletter with 250 subscribers paying $8, MailerLite Comfort comes to about $222 a month all-in vs $284 on Kit Creator.
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This page answers one question: what MailerLite and Kit (formerly ConvertKit) cost for a list of about 10,000 subscribers. All prices are list prices in USD, excluding VAT, taken from each vendor's own pricing page on 20 Oct 2026.
How much do MailerLite and Kit cost at 10,000 subscribers?
| Plan | Monthly billing | Annual billing (per year) | Annual, per month |
|---|---|---|---|
| Kit Free | $0 (up to 10,000 subs) | $0 | $0 |
| MailerLite Comfort | $89 | $961.20 | $80.10 |
| MailerLite Power | $129 | $1,393.20 | $116.10 |
| Kit Creator | $139 | $1,390 | $116 (Kit rounds up) |
| Kit Pro | $189 | $1,890 ($1,418 first year with the Pro annual offer ending 7 Nov 2026) | $158 ($119 with offer) |
MailerLite annual billing is 10% off monthly. Kit annual equals 10 × the monthly price (two months free); Kit shows the per-month figure rounded up. Kit Free covers up to 10,000 subscribers; if your count is right at the limit, plan for Creator.
What happens to the price just above 10,000 subscribers?
| Subscribers | MailerLite Comfort | MailerLite Power | Kit Free | Kit Creator | Kit Pro |
|---|---|---|---|---|---|
| 8,000 | $69 | $99 | $0 | $119 | $169 |
| 10,000 | $89 | $129 | $0 | $139 | $189 |
| 10,001–15,000 | $129 | $179 | — | $169 | $249 |
Monthly billing, USD. Both vendors bill by tier: MailerLite's next tier after 10,000 is 15,000; Kit's is 10,001–15,000. Kit Free ends at 10,000 subscribers.
What does a paid newsletter cost all-in on MailerLite vs Kit at 10,000 subscribers?
Example: 10,000 subscribers, 250 paying $8 a month = $2,000 MRR. US cards, monthly plans, VAT excluded. Kit's 3.5% + 30¢ includes card processing; MailerLite charges no commission, so we add Stripe's 2.9% + 30¢. Stripe Billing's optional 0.7% is not modelled.
| Option | Platform fee | Payment fees | Total/mo | % of MRR |
|---|---|---|---|---|
| Kit Free (if at or under 10,000; no automations) | $0.00 | $145.00 | $145.00 | 7.2% |
| MailerLite Comfort | $89.00 | $133.00 | $222.00 | 11.1% |
| MailerLite Power | $129.00 | $133.00 | $262.00 | 13.1% |
| Kit Creator | $139.00 | $145.00 | $284.00 | 14.2% |
| Kit Pro | $189.00 | $145.00 | $334.00 | 16.7% |
Cheapest plan with automations: MailerLite Comfort, $62 a month less than Kit Creator. Kit Free is cheapest overall but has no automations or sequences and stops at 10,000 subscribers.
How do MailerLite and Kit fees and limits compare?
| MailerLite | Kit | |
|---|---|---|
| Take on paid subscriptions | 0% commission; Stripe 2.9% + 30¢ (US cards); Comfort and Power only | 3.5% + 30¢ incl. card processing, all plans incl. Free |
| Monthly email allowance at 10k | Comfort 100,000 (10× tier ceiling); Power unlimited (fair use) | Not verified this edition |
| Automations | Comfort 50; Power unlimited | Creator and Pro; none on Free |
| User seats | Comfort 3; Power unlimited | n.v. this edition |
| Remove platform logo | Comfort and Power | Creator and Pro |
| EUR pricing | Yes: Comfort €79, Power €109 at 10,000 | USD list prices |
| Data location | EU (ISO 27001 data centre) | USA (DPF entry lapsed 31 Jul 2026, checked 14 Oct) |
| AI / MCP | MCP server on paid plans (limited on Free) | Kit MCP (Creator+) |
n.v. = not verified this edition.
Which should I choose at 10,000 subscribers?
- Lowest cost with automations: MailerLite Comfort ($89/month), as long as about 10 full-list sends a month is enough.
- Sending more often: MailerLite Power ($129) has unlimited monthly emails and is still $10 a month less than Kit Creator.
- No automations needed and you're at or under 10,000: Kit Free ($0), even for a paid newsletter (3.5% + 30¢ per payment).
- EU-hosted data: MailerLite stores data in the EU; Kit processes it in the USA.
- Growing past 10,000 soon: the gap widens: $129 (MailerLite Comfort) vs $169 (Kit Creator) at up to 15,000.
Where can I sign up for MailerLite or Kit?
- Visit MailerLite (official site; no affiliate link yet)
- Visit Kit (official site; no affiliate link yet)
Frequently asked questions
Is MailerLite or Kit cheaper at 10,000 subscribers?
MailerLite. On monthly billing MailerLite Comfort is $89 and Power is $129, vs $139 for Kit Creator and $189 for Kit Pro (prices verified 20 Oct 2026). Kit Free costs $0 up to 10,000 subscribers but has no automations or sequences.
How much do MailerLite and Kit cost per year at 10,000 subscribers?
MailerLite takes 10% off for annual billing: Comfort $961.20 a year ($80.10/month) and Power $1,393.20 ($116.10/month). Kit annual is 10 times the monthly price: Creator $1,390 and Pro $1,890; Kit's Pro annual promotion (25% off the first year, ending 7 Nov 2026) brings Pro to $1,418.
What happens to the price above 10,000 subscribers?
At 10,001 to 15,000 subscribers Kit Creator rises to $169 and Kit Pro to $249, and Kit Free no longer applies. MailerLite's 15,000 tier is $129 on Comfort and $179 on Power (monthly billing).
What fees do MailerLite and Kit take on paid newsletters?
Kit charges 3.5% + 30¢ per payment including card processing, on every plan. MailerLite takes 0% commission and you pay only Stripe's processing fee (2.9% + 30¢ for US cards); paid newsletters need Comfort or Power.
How many emails can I send on MailerLite Comfort at 10,000 subscribers?
Comfort allows 10 times your tier ceiling each month, so 100,000 emails a month at the 10,000 tier, which is about 10 sends to the full list. Power has unlimited monthly emails, subject to fair use.
Where do MailerLite and Kit store subscriber data?
MailerLite stores data in the European Union. Kit processes subscriber data in the USA; the EU-US Data Privacy Framework register listed Kit, Inc. as 'Inactive – Lapse' since 31 Jul 2026 when we checked on 14 Oct 2026.
What does the full report add?
The full report covers every tier up to 500k subscribers, annual pricing, beehiiv and Substack, the EU/GDPR deep-dive, AI/agent readiness and migration risk, plus a JSON dataset.
Get the full report (from €39) 4-way free comparisonSources:
- MailerLite pricing (Markdown), retrieved 2026-10-20
- Kit pricing (tier data from kit.com's pricing code), retrieved 2026-10-20
- Kit Free plan (help centre), retrieved 2026-10-20
- MailerLite: 0% commission on products and subscriptions, retrieved 2026-10-20
- EU-US Data Privacy Framework register: Kit, Inc., retrieved 2026-10-14
Dated snapshots of each source are kept in our evidence archive. Full source register in the JSON summary.