# MailerLite vs Kit cost at 10,000 subscribers

> Free cost check by StackPriced. Prices last verified 2026-10-20 · Page published 2026-10-20. No affiliate links: we have not joined any affiliate program yet; rankings are pure cost math. Canonical: https://stackpriced.com/compare/mailerlite-vs-kit-cost-10000-subscribers. Full report: https://stackpriced.com/

**Short answer:** At 10,000 subscribers MailerLite Comfort costs $89 a month and Kit Creator costs $139 a month, so MailerLite is $50 a month (36%) cheaper. On annual billing it is $961.20 vs $1,390 a year. Kit's Free plan ($0, up to 10,000 subscribers) is cheaper still if you can work without automations and sequences. For a paid newsletter with 250 subscribers paying $8, MailerLite Comfort comes to about $222 a month all-in vs $284 on Kit Creator.

## How much do MailerLite and Kit cost at 10,000 subscribers? (USD, excl. VAT)

| Plan | Monthly billing | Annual billing (per year) | Annual, per month |
|---|---|---|---|
| Kit Free | $0 (up to 10,000 subs) | $0 | $0 |
| MailerLite Comfort | $89 | $961.20 | $80.10 |
| MailerLite Power | $129 | $1,393.20 | $116.10 |
| Kit Creator | $139 | $1,390 | $116 (Kit rounds up) |
| Kit Pro | $189 | $1,890 ($1,418 first year with the Pro annual offer ending 7 Nov 2026) | $158 ($119 with offer) |

## What happens to the price just above 10,000 subscribers? (USD, monthly billing)

| Subscribers | MailerLite Comfort | MailerLite Power | Kit Free | Kit Creator | Kit Pro |
|---|---|---|---|---|---|
| 8,000 | $69 | $99 | $0 | $119 | $169 |
| 10,000 | $89 | $129 | $0 | $139 | $189 |
| 10,001–15,000 | $129 | $179 | — | $169 | $249 |

## What does a paid newsletter cost all-in at 10,000 subscribers?

10,000 subscribers, 250 paying × $8 = $2,000 MRR; US cards; monthly plans. Kit 3.5% + 30¢ incl. processing; MailerLite 0% commission + Stripe 2.9% + 30¢.

| Option | Platform fee | Payment fees | Total/mo | % of MRR |
|---|---|---|---|---|
| Kit Free (if at or under 10,000; no automations) | $0.00 | $145.00 | $145.00 | 7.2% |
| MailerLite Comfort | $89.00 | $133.00 | $222.00 | 11.1% |
| MailerLite Power | $129.00 | $133.00 | $262.00 | 13.1% |
| Kit Creator | $139.00 | $145.00 | $284.00 | 14.2% |
| Kit Pro | $189.00 | $145.00 | $334.00 | 16.7% |

## How do MailerLite and Kit fees and limits compare?

|  | MailerLite | Kit |
|---|---|---|
| Take on paid subscriptions | 0% commission; Stripe 2.9% + 30¢ (US cards); Comfort and Power only | 3.5% + 30¢ incl. card processing, all plans incl. Free |
| Monthly email allowance at 10k | Comfort 100,000 (10× tier ceiling); Power unlimited (fair use) | Not verified this edition |
| Automations | Comfort 50; Power unlimited | Creator and Pro; none on Free |
| User seats | Comfort 3; Power unlimited | n.v. this edition |
| Remove platform logo | Comfort and Power | Creator and Pro |
| EUR pricing | Yes: Comfort €79, Power €109 at 10,000 | USD list prices |
| Data location | EU (ISO 27001 data centre) | USA (DPF entry lapsed 31 Jul 2026, checked 14 Oct) |
| AI / MCP | MCP server on paid plans (limited on Free) | Kit MCP (Creator+) |

## FAQ

### Is MailerLite or Kit cheaper at 10,000 subscribers?

MailerLite. On monthly billing MailerLite Comfort is $89 and Power is $129, vs $139 for Kit Creator and $189 for Kit Pro (prices verified 20 Oct 2026). Kit Free costs $0 up to 10,000 subscribers but has no automations or sequences.

### How much do MailerLite and Kit cost per year at 10,000 subscribers?

MailerLite takes 10% off for annual billing: Comfort $961.20 a year ($80.10/month) and Power $1,393.20 ($116.10/month). Kit annual is 10 times the monthly price: Creator $1,390 and Pro $1,890; Kit's Pro annual promotion (25% off the first year, ending 7 Nov 2026) brings Pro to $1,418.

### What happens to the price above 10,000 subscribers?

At 10,001 to 15,000 subscribers Kit Creator rises to $169 and Kit Pro to $249, and Kit Free no longer applies. MailerLite's 15,000 tier is $129 on Comfort and $179 on Power (monthly billing).

### What fees do MailerLite and Kit take on paid newsletters?

Kit charges 3.5% + 30¢ per payment including card processing, on every plan. MailerLite takes 0% commission and you pay only Stripe's processing fee (2.9% + 30¢ for US cards); paid newsletters need Comfort or Power.

### How many emails can I send on MailerLite Comfort at 10,000 subscribers?

Comfort allows 10 times your tier ceiling each month, so 100,000 emails a month at the 10,000 tier, which is about 10 sends to the full list. Power has unlimited monthly emails, subject to fair use.

### Where do MailerLite and Kit store subscriber data?

MailerLite stores data in the European Union. Kit processes subscriber data in the USA; the EU-US Data Privacy Framework register listed Kit, Inc. as 'Inactive – Lapse' since 31 Jul 2026 when we checked on 14 Oct 2026.

## Sources

- MailerLite pricing (Markdown): https://www.mailerlite.com/pricing.md (retrieved 2026-10-20)
- Kit pricing (tier data from kit.com's pricing code): https://kit.com/pricing (retrieved 2026-10-20)
- Kit Free plan (help centre): https://help.kit.com/en/articles/16627071-the-kit-free-plan (retrieved 2026-10-20)
- MailerLite: 0% commission on products and subscriptions: https://www.mailerlite.com/blog/sell-digital-products-and-subscriptions-through-mailerlite (retrieved 2026-10-20)
- EU-US Data Privacy Framework register: Kit, Inc.: https://www.dataprivacyframework.gov/participant/9017 (retrieved 2026-10-14)

Full report: https://stackpriced.com/