# Kit vs beehiiv vs MailerLite vs Substack: pricing compared (2026)

> Free, sourced comparison by StackPriced. Data as of 14 Oct 2026. Some links are affiliate links; rankings are pure cost math.

## Monthly list price by list size (USD, monthly billing)

| Subscribers | Kit Free | Kit Creator | beehiiv Free | beehiiv Lite | MailerLite Comfort | MailerLite Power | Substack |
|---|---|---|---|---|---|---|---|
| 1,000 | Free | $39 | Free | $59 | $19 | $39 | $0 + 10% |
| 2,500 | Free | $59 | Free | $79 | $33 | $49 | $0 + 10% |
| 5,000 | Free | $89 | — | $109 | $49 | $69 | $0 + 10% |
| 10,000 | — | $139 | — | $139 | $89 | $129 | $0 + 10% |
| 25,000 | — | $199 | — | $199 | $179 | $239 | $0 + 10% |
| 50,000 | — | $379 | — | $299 | $319 | $389 | $0 + 10% |
| 100,000 | — | $679 | — | $469 | $439 | $489 | $0 + 10% |

## Worked example: 8,000 subscribers, 200 paying × $8 ($1,600 MRR)

| Rank | Option | Total/mo | % of MRR |
|---|---|---|---|
| 1 | Kit Free | $116.00 | 7.2% |
| 2 | MailerLite Comfort | $175.40 | 11.0% |
| 3 | MailerLite Power | $205.40 | 12.8% |
| 4 | Kit Creator | $235.00 | 14.7% |
| 5 | beehiiv Lite | $245.40 | 15.3% |
| 6 | Substack | $277.60 | 17.4% |
| 7 | Kit Pro | $285.00 | 17.8% |
| 8 | beehiiv Pro | $345.40 | 21.6% |

Sources: https://kit.com/pricing, https://www.beehiiv.com/pricing, https://www.mailerlite.com/pricing.md, https://support.substack.com/hc/en-us/articles/360037607131-How-much-does-Substack-cost

Full report: https://stackpriced.com/